The Wrong Store by Cyril Duval / Item Idem ‘A play on the modern fascination for retail culture; the desirable window image of a shop where no one can really enter and buy unless the purchase becomes the entire shop; a finalised retail Gesamtkunstwerk arising from adding together the concept, the architecture, and all associated artworks and products.’

The Wrong Store by Cyril Duval / Item Idem

‘A play on the modern fascination for retail culture; the desirable window image of a shop where no one can really enter and buy unless the purchase becomes the entire shop; a finalised retail Gesamtkunstwerk arising from adding together the concept, the architecture, and all associated artworks and products.’